About me
Hi! My name is Armando Guzmán Sánchez, a brand designer based in Santo Domingo, Dominican Republic.
With a background in marketing and communication, I'm currently focused on building scalable identity systems that work across real-world applications.
My approach to design is rooted in systems thinking: creating visual languages that remain consistent while adapting to different formats, audiences, and constraints. Whether applied to digital platforms, physical environments, or internal communications, I focus on making brands feel cohesive, intentional, and human.
I’m particularly interested in work that sits at the intersection of strategy, design, and real-world execution.
In my free time I like to read, watch films, learn about astrology and tarot, travel, bake or experiment through mobile photography.
Scroll down for a brief overview of my professional profile, or take a deeper look at my career on LinkedIn.
Skills
Brand Identity Systems, Visual Identity Development,
Design Systems & Guidelines, Campaign & Brand Rollout, Environmental & Experiential Branding,
Digital & Marketing Applications
Experience
2025 - Present
Sr. Advertising Designer
As an Advertising Designer, I translate emerging and underdeveloped brand identities into scalable, performance-driven visual systems across paid media, lifecycle marketing, and digital campaigns.
2014 - 2016
Client Product Trainer
In charge of onboarding, training, and assessing new hires for specific products.
This role taught me how to properly skill transfer to others, how manage small groups of people, and how to assess skills for required profiles.
2021 - 2024
Marketing Project Coordinator
Oversaw Internal Marketing and Client Experience through the fulfillment of high-level creative projects. As well as being head designer for multiple branding projects across the Latin America cluster.
This role taught me how to lead staff members, how to develop talent, how to pitch proposals to stakeholders, how to collaborate on cross-functional and international teams, and provided opportunities to enhance my emotional intelligence
2013 - 2014
Customer Service Representative
Provided exceptional customer service for clients in the US over the phone, servicing over 100 customers per day.
This role taught me how to provide customer service, manage emotions in social interactions, de-escalate situations, and contributed to the development of my social and interpersonal skills.
2016 - 2021
Lead Graphic Designer
Serviced creative requests through comprehensive graphic design solutions for both digital and print media.
This role taught me to streamline my creative process, reinforced my knowledge of digital and print media formats, and to hone in on a 360° approach to creative solutions.