Blue Sky Think Tank (BSTT)

Overview: Blue Sky Think Tank (BSTT) is a global executive event hosted in Santo Domingo, Dominican Republic, bringing together C-suite leaders, global directors, and key stakeholders across the healthcare sector.

 

The event’s objective was to showcase operational scalability across the Nearshore region while fostering collaboration and knowledge-sharing among international decision-makers.

Challenge: Design a distinct and engaging identity system for BSTT while operating within strict enterprise constraints:
 

• No standalone logo creation (limited wordmark flexibility)

• Mandatory use of existing Teleperformance brand colors and typography

• Tight timeline (two style directions developed in under one week)

• Audience composed of senior global executives

The identity needed to feel elevated and innovative, while remaining aligned with a global corporate brand and scalable across multiple touchpoints.

 

Role: Led visual direction and system design, from concept development through final execution across digital and physical formats.

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Strategic Approach: Without the ability to rely on a traditional logo, the solution focused on building a flexible visual system that could carry the identity across formats and environments.

The system was designed to balance three key dimensions:
 

• Enterprise credibility: maintaining alignment with Teleperformance’s established brand.

• Innovation and forward-thinking: reflecting the “Think Tank” concept.

• Regional context: subtly incorporating the vibrancy and atmosphere of the Caribbean setting.

 

This led to the development of a modular identity built on:

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• Geometric motifs derived from simplified symbolic forms, representing collaboration and idea exchange

• Gradient-based color system extending the existing palette to introduce depth, energy,   and flexibility

• Consistent typographic hierarchy adapted for clarity across both print and digital applications

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Identity System: Rather than a logo-led identity, BSTT was built as a component-based system:
 

• A pattern used across backgrounds, overlays, and environmental graphics

• A vibrant gradient that provides variation while maintaining cohesion

• Visual rules for photography treatment to unify imagery across channels
   

This approach ensured the identity could scale seamlessly across formats without losing consistency.

Applications: The identity system was deployed across a wide range of mediums, including:
 

• Event collateral (badges, stationery, postcards)

• Environmental and experiential elements (welcome kits, corporate gifts, spatial branding)

• Digital assets (landing page, motion design support, photography treatment)
   

Each application reinforced the system while adapting to its specific context.

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Impact:
 

• The identity system was adopted as the global standard for future BSTT events

• Received positive feedback from executive leadership, including the COO and Country Director

• Established a repeatable framework for event branding within the organization