Site Billboards

Overview: In preparation for a high-visibility executive visit, the Marketing team was tasked with refreshing the visual presence of Teleperformance’s physical locations. As part of this initiative, I led the redesign of large-scale billboards placed across building façades and site perimeters, transforming how the brand is experienced in physical space.

Challenge: Design an updated environmental branding system that could:

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• Reflect a more modern and dynamic expression of the corporate brand

• Maintain consistency with existing brand colors and typography

• Be legible and impactful at large scale and viewing distances

• Be executed under tight timelines ahead of an executive visit

 

The solution needed to move away from past corporate visuals and create a more engaging, human-centered brand presence.

 

Strategic Approach: The project was approached as a translation of brand identity into physical space, rather than a simple layout exercise.

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Key considerations included:

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• Scale and visibility: Designing compositions that remain clear and impactful from long viewing distances

• Human-centered storytelling: Introducing more expressive imagery to reinforce the brand’s people-focused positioning

• System consistency: Creating a visual approach that could be extended across multiple buildings and formats

 

This resulted in a more dynamic and adaptable visual language for environmental applications.

Applications: The system was implemented across:

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• Building façades

• Perimeter billboards

• Large-format exterior signage

 

Each installation contributed to a unified brand presence across the physical environment.

 

Impact:

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• Approved in the first review round, enabling rapid implementation

• Expanded beyond the initial scope for use in additional applications

• Elevated the visual presence of the brand across physical locations ahead of executive visibility