Site Billboards

Ahead of a major executive visit, the Marketing team was tasked with refreshing the company’s branding on our sites. One of my tasks was to update our corporate buildings’ billboards, which are placed on the façade and along the perimeter of the sites.

Audience: all brick and mortar employees, as well as passersby of the area.

Challenge: our CEO wanted a departure from the corporate look from the previous design, and for the new one to reflect a more exciting and modern application of the brand. All this using the existing color palette and typographies of the brand. Proposal had to be designed in a time crunch due to other deliverables being handled, all to be completed prior to the visit.

 

Result: I was able to create a graphics composition for the billboards that met the goals laid out by the stakeholders. The proposal was approved on the first round, and was later asked by the Regional Marketing Manager, to use it for further applications.

Scope of work: print billboard design, quoting and procurement, installation supervision.

 

Software/Tools: Adobe Photoshop, Adobe Illustrator.