GPTW Campaign
Overview: The Great Place to Work® certification is a globally recognized benchmark for workplace culture. For the first time, Teleperformance Global pursued certification as a unified group rather than through individual subsidiaries, resulting in 60 out of 65 countries being certified.
Following the announcement, the Nearshore Region required a cohesive visual system to communicate this milestone across internal and external channels.
Role: Led the design and development of the campaign’s visual system, as well as the implementation across digital and communication channels.
Challenge: Design a campaign identity that could:
-
Scale across multiple countries within the Nearshore Region
-
Work seamlessly with both Teleperformance and Great Place to Work® brand assets
-
Adapt across internal communications and public-facing channels
-
Be developed under a tight turnaround (under one week)
The system needed to feel celebratory and bold, while maintaining alignment with two established brand identities.
Strategic Approach: The campaign was approached as a dual-brand visual system, balancing recognition and flexibility.
Key considerations included:
-
Brand harmony: Integrating the Great Place to Work® badge with Teleperformance’s visual language without conflict
-
Scalability across markets: Creating a flexible system that could be adapted for multiple countries while maintaining consistency
-
Clarity and impact: Ensuring the message was immediately recognizable across internal and social channels
This led to a system designed for rapid deployment across diverse communication formats.
Applications: The campaign was rolled out across multiple touchpoints, including:
-
Social media posts and stories
-
Email announcements and banners
-
Internal communication assets
-
Presentation slides
The system enabled consistent messaging across six countries within the region.
Impact:
-
Successfully communicated a major global milestone across the Nearshore Region
-
Adopted across multiple countries, ensuring regional consistency
-
Reinforced both internal culture and external employer brand perception
