LGBTQ+ Pride Kit

Overview: As part of Teleperformance’s Diversity & Inclusion program, the LGBTQ+ Pride initiative aims to celebrate and support employees within the community while reinforcing a culture of inclusion.

 

For the Dominican Republic office, the initiative required a cohesive identity system that could be expressed through both digital communication and a physical Pride kit, distributed to employees during the celebration.

 

Role: Led the design and development of the visual identity system and its application across both physical and digital applications, from concept through production.

Challenge: Design a Pride identity system that could:

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• Authentically represent the LGBTQ+ community in a respectful and inclusive way

• Translate seamlessly across physical merchandise and digital communication

• Generate excitement and engagement with limited production quantities

• Be executed under tight timelines and a constrained budget ($2,000 USD)

 

The solution needed to balance cultural sensitivity, brand alignment, and production feasibility.

Strategic Approach: The project was approached as a culturally-driven brand system, rather than a set of isolated deliverables.

 

Key principles included:

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• Inclusivity through design: Using an expanded gradient system inspired by the Progress Pride Flag to represent a broader spectrum of identities

• Desirability and ownership: Creating objects employees would be proud to use and wear beyond the event itself

• System consistency across mediums: Ensuring the identity translated cohesively across packaging, merchandise, and communication materials

 

The goal was to create an experience that felt intentional and meaningful.

 

Applications:  The identity was extended into a curated Pride kit, designed as a cohesive brand experience:

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• Branded packaging (box, gift tag)

• Wearable and everyday items (lanyard, tumbler, keychain)

• Printed communication (postcard)

 

Additionally, the campaign was supported by email announcements and supporting digital assets. Each element was designed to feel like part of a unified system, reinforcing the identity through tactile interaction.

Impact:

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• All Pride kits were fully distributed on the first day, indicating strong engagement

• Employees organically shared the materials on social media, extending the campaign’s reach

• Delivered within a $2,000 USD budget, balancing design quality with production constraints